Blogs / Tips

World of fragrances


While shopping for perfumes, you’ll often come across terms like eau de parfum, eau de toilette and eau de cologne. What do the different terms mean? Does it affect the way your fragrance projects and lasts? We break down the terms. You have a fantastic fragrance wardrobe, and every one of your bottles is so… Read More »

Fragrance Wheel


The sub-groups of the fragrance wheel are: Floral (Floral + Fresh Notes). Main notes include fresh-cut flowers. Soft Floral (Floral Notes). Main notes include aldehydes and powdery notes. Floral Oriental (Floral + Oriental Notes). Main notes include orange blossom and sweet spices. Soft Oriental (Oriental + Floral Notes). Main notes include incense and amber. Oriental… Read More »

The scent of Dubai


Oud is a fragrant oil derived from resin and worn traditionally by both Emirati men and women. It has a distinctive, mesmerising scent that visitors to Dubai will soon learn to recognise and associate with the Emirates. Oud is one of the most expensive natural resources in the world, fetching 1.5 times the price of… Read More »

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